Author: Sharad Pawar
Publication: Rajhans Prakashan
View DetailsAuthor: Dr.Suresh Abhyankar
Publication: Vishwakarma Publication
Category: माहितीपर
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* * * **Marketing Management** by Dr. Suresh Abhyankar Published by Vishwakarma Publication **Description** This book provides a comprehensive overview of marketing management, from the basics of market research and segmentation to the development and implementation of marketing plans. It covers all the key concepts and theories, as well as the practical applications of marketing in today's business world. The book is written in a clear and concise style, and it is packed with real-world examples and case studies. It is an essential resource for anyone who wants to understand the principles of marketing and how to apply them to their business. **Features** * Comprehensive overview of marketing management * Covers all the key concepts and theories * Practical applications of marketing in today's business world * Clear and concise writing style * Real-world examples and case studies **Audience** This book is ideal for students, marketing professionals, and anyone else who wants to learn more about marketing management. * * *