Author: Sharad Pawar
Publication: Rajhans Prakashan
View DetailsAuthor: Giles Lury
Publication: Jaico Publishing House
Category: वैचारिक
Qty:
From Ideas to Iconic Brands: The Principles of Brand Building This book is a must-read for anyone who wants to understand the principles of brand building. Giles Lury, a leading expert on the subject, provides a comprehensive overview of the process, from coming up with a great idea to creating a long-lasting brand. He also shares insights from some of the world's most successful brands, such as Nike, Coca-Cola, and Apple. Whether you're a business owner, marketer, or just someone who's interested in branding, this book will give you the tools you need to create a brand that will stand the test of time. Key features: * Comprehensive overview of the branding process * Insights from some of the world's most successful brands * Practical advice for creating a long-lasting brand